Blog
GTM strategy, customer acquisition, and growth for B2B SaaS founders.
Customer Acquisition
How to Get Your First 10 B2B SaaS Customers
A structured framework for B2B SaaS founders who have a product but zero users. How to validate, reach, and convert your first paying customers.
Apr 1, 2026 · 3 min read
Go-to-MarketThe GTM Experiments Every Early-Stage Founder Should Run First
Not all GTM experiments are equal. Here are the experiments that give early-stage B2B SaaS founders the fastest signal on what works.
Mar 28, 2026 · 3 min read
Product ValidationHypothesis-Driven Product Validation for B2B SaaS
Why most product validation fails, and how structuring your assumptions as testable hypotheses changes everything.
Mar 24, 2026 · 3 min read